Twist It Out

In an increasingly digital and disconnected world, people are craving in-person intimacy and physical connection. Twist it Out will use these desires to create a campaign based around the joy of physical interaction that are the basis of the game Twister.

Our goal is to bring people together through the necessity of physical proximity needed to play Twister so that they can develop deeper connections.

Yellow circle with red text that says "Something Twisted This Way Comes... 8.16.25"
An inflatable giant Connect Four game floating on the ocean waters near the beach.
A motivational board game called "Twister" with questions in colored circles about success, fears, dreams, and meaningful relationships. It features a red spinner in the center and four labeled sections: left foot, right foot, left hand, and right hand, each with different questions.
Tall building with a colorful polka dot mural on the upper floors, featuring various sizes of red, green, blue, and yellow circles on a white background, in an urban setting with partly cloudy sky.

Giant Twister games that will popup in multiple cities on the 08.16.2025.

Elements:

  • Signage posted in the areas of the popups

  • Social media posts and stories

  • Cryptic posters will lead to media coverage

Colored circles on the ground forming a pattern next to a message that reads 'Something twisted this way comes... 8.16.25'.
A group of six friends playing Twister on a wooden pier near the ocean, with a Ferris wheel in the background and clear blue skies.
Digital billboard in Times Square with colorful dots and text 'Something Twisted This Way Comes... 8.16.25'.
People playing Twister in Times Square, New York City, surrounded by crowds and bright billboards.
The image shows four smartphones displaying different Instagram posts of the game Twister, with each showing variations of people playing or promoting the game. The background is divided into three sections with the following labels: "Left hand blue, right hand red- who flips first?", "Chrisx4 + Kris= Twisted Fame", "Bars, beefs and body twists" and "From crossovers to crossed limbs".

Twister battles are a social media campaign where popular rivals are challenged to play Twister together.

Stop tweeting trash talk and just #TwistItOut already

A man and woman smiling and holding glasses of Twisted beer in a social setting.

Twist Together is a social event in which people are challenged and given the opportunity to know each other on a deeper level.

Don’t tell me you’ve never thought about playing drunk twister…